CONVERSION AND OTHER DEMAND GENERATION SOFTWARE
Penguin is an authorized reseller of Active Conversion: the
integrated marketing automation platform which helps technology
marketers produce a continuous flow of high quality sales
If you're considering - or using -
other brands of demand generation software we can help you
with: needs analysis, systems comparison, strategy development,
implementation, CRM integration and execution of your lead
Flying Penguin creates advertising that
builds technology brands and increases market share. Our
banner ads have sold over $1,000,000 of hardware for Hewlett
Packard. We've created successful print ads for one of the
fastest growing software companies in Canada. An integrated
advertising campaign - online and offline – helped our client
increase market share 150%.
Please ask us how our technology advertising
agency can help you.
People buy technology from companies they
can depend on. Flying Penguin can help you become better
known and better respected by your target audience. We can
also help you “close the loop” so you can turn your increased
brand recognition into more sales leads and higher revenue.
We've helped numerous technology companies
create and execute integrated campaigns across multiple media. Each
campaign built the brand and increased sales. We've
also created consistently branded marketing communications
– in multiple media – that effectively generated sales leads
for Hewlett Packard.
No matter how sophisticated internet marketing
becomes, sooner or later, most prospects want to see a brochure. Done
properly, brochures can shorten your sales cycle. We
take advantage of the latest technology – PDFs and digital
printing – to minimize your costs and maximize the value
Prospects want to know how other people
profit from your technology, but they will refuse to read
about every piece of functionality.
Flying Penguin creates case studies that
work: designed and written to draw highly involved prospects
– the kind most likely to buy – into the story and keep them
reading through to the end, while at the same time communicating
the most important selling points to less involved prospects
who may just glance at your case study. We know how to communicate
your functional “sizzle” instead of your technical “steak.”
We write copy that sells and integrate the design with your
other branding efforts. (If you've ever worked with an advertising,
marketing communications or interactive agency that finds
technology “boring” or “less glamorous” than their other
clients, you'll love working with Flying Penguin.)
LOOP” LEAD GENERATION
Flying Penguin offers a complete range
of marketing communication services, but many of our clients
find that they receive the best value when we work together
to close the loop: developing a solid and creative branding
foundation; ensuring consistent messaging and design in every
piece of marketing communication; focused advertising that
builds your brand and generates relevant web traffic; an
attractive and well written website that quickly and effectively
gives prospects the information they're looking for; Search
Engine Optimization; constantly refining the Pay Per Click
campaign to maximize relevant web traffic while minimizing
costs; deploying and utilizing free tools like Google Analytics
– or other inexpensive web analytics/lead generation/demand
generation software – to measure online behavior; testing
and optimizing landing pages & response forms to maximize
your web site conversation rates; creating downloadable premiums
to generate more sales leads and add more email addresses
to your database; creating effective collateral material
to help shorten your sales cycle; nurturing “lukewarm” prospects
with email newsletters or other types of permission based
email marketing; integrating your website and your email
campaigns with your CRM; scoring leads to enable your sales
team to focus their efforts on the prospects who are most
likely to buy and using proven technology to calculate the
ROI of every dollar invested in marketing.
Sooner or later the prospects that you
attract online will want to see traditional marketing collateral.
(Even if they ask you to email your brochure as a PDF.) Flying
Penguin creates marketing collateral material that builds
technology brands and helps you shorten your sales cycle.
Logos, slogans and color schemes are some
of the most powerful and effective marketing communication
tools ever invented. Whether you rely on our agency
to create a new logo and slogan - or simply update your existing
“look and feel” - Flying Penguin will help you build a strong
foundation for your brand.
Demand generation is a hot buzz word right
now, and a growing number of technology marketers are purchasing
expensive demand generation software, but our agency has
offered affordable demand generation solutions for over a
You may throw out most junk mail, but
creative, powerful, targeted direct response campaigns work.
Over the last decade, we've used numerous direct response
media to promote our technology direct response agency, achieving
an ROI of over 1,000%. The results we've achieved for our
clients are equally impressive. Flying Penguin has used online
direct response vehicles to sell over$1,000,000 of hardware
for Hewlett Packard. We've generated leads that turned into
six and seven figure software sales. Our agency has generated
leads in Canada and the United Sates, for technology marketers
in Toronto, Colorado, St. Louis and Alabama. We've generated
leads for seven figure enterprise applications and software
sold in a box. We've generated leads from: accountants, animators,
board members, CEOs, CFOs, CIOs, engineers, federal and local
governments, Fortune 500 firms, independent software vendors,
insurance executives, insurance inspectors, IT managers,
midsize businesses, plant managers, retailers, stockbrokers,
SOHO businesses, teachers and video game developers. We've
achieved double digit response rates and ROIs over 300%.
Flying Penguin has sent out over two million pieces of snail
mail and an even higher number of emails.
Whether your database contains email addresses,
snail mail addresses or a combination, whether you need to
persuade gate keepers, influencers, decision makers or all
three, whether you want to generate more sales from existing
clients or are simply wondering if there are any direct response
lists available that you can use to communicate with potential
new customers, Flying Penguin can design and execute a targeted
direct response campaign that generates leads, increases
sales and delivers a positive return on your investment.
us if you have any questions, or would like a detailed
proposal about how we can help you generate more sales
ANALYTICS AND OTHER MARKETING SOFTWARE
Google Analytics has its limitations,
but it's free and can provide extremely valuable data. Our
agency can install Google Analytics – and a number of other
web analytics/lead generation/demand generation software
applications - report the relevant data and recommend website
improvements that will allow you to increase your sales and
maximize your return on investment.
We have statistical proof that strong
technology brands generate more sales leads - at a lower
cost per lead - than weak brands. Flying Penguin can
help you generate leads and build your brand at the same
time, in dozens of different ways: using both Search Engine
Optimization and a multimedia advertising campaign to maximize
web traffic, designing an effective response form that is
consistent with your brand identity, ensuring that you have
an attractive and well designed brochure to send to prospects
who request more information, etc.
By insisting upon consistent marketing
communications material, you ensure that all of your efforts
work together which maximizes the strength of your brand
and your ROI. (Brand integration is particularly important
for software marketers because prospects often assume that
Independent Software Vendors who create sloppy marketing
material probably write sloppy code.)
Landing pages are the first thing prospects
see after clicking your ad. Even relatively minor changes
to your landing page can increase the percentage of visitors
who purchase or request information. Many technology marketers,
however, don't give landing pages the attention they deserve.
Our agency offers landing page: monitoring,
testing, improvement and optimization.
Flying Penguin can help you generate sales
leads and “ close the loop .”
Technology marketers have a tendency to
go to extremes when employing new media. Some go crazy: having
every employee post comments on even the smallest, most obscure,
only tangentially relevant blogs; adding interactivity to
their software – even though the functionality isn't useful
- simply so they can claim that they have “Web 2.0 features”
or promoting themselves in World of Warcraft when their target
market is a tiny niche who are unlikely to ever join the
Other technology marketers more or less
ignore the possibilities: posting to their blog twice a year,
never checking Technorati to see who is talking about them
and never participating in forums that are highly relevant
to their target customer.
It is possible, however, to strategically
- and cost effectively - utilize new media as part of your
overall marketing communications program. Flying Penguin
can help you do it .
“Any publicity is good publicity,” is
not true if you're a technology marketer. There are numerous
examples, including the furor that erupted when Intel refused
to recall defective processors and when Facebook launched
its Beacon application.
Flying Penguin can help you get the right
type of publicity: the kind that strengthens your brand and
PAY PER CLICK CAMPAIGNS
Flying Penguin creates, monitors, tests and constantly improves pay per click campaigns for technology companies. We can help you generate more leads while lowering your cost: per click, per lead and per sale. We can also fully integrate your pay per click campaigns with your CRM system and your lead nurturing campaign.
Virtually all our clients create their
own PowerPoint presentations but relying on Flying Penguin
to create your corporate template ensures that all your presentations
- everywhere in the world – will be attractively designed,
integrated with your branding efforts and consistent with
all of your other marketing communication.
Your response form is the last page prospects
see before deciding whether or not to enter their name and
email address. Even tiny improvements can generate big results.
(Conversely, even minor mistakes can slash the effectiveness
of your entire lead generation program.)
When we visit the websites of technology
firms in the Toronto area, we're surprised by how often we
see basic mistakes in response form content and design. (Silicon
Valley firms also make the same mistakes, but not as frequently.)
Obviously, many Canadian technology marketers aren't testing
response form alternatives. (If they were, we wouldn't see
so many mistakes.)
Flying Penguin provides response form:
creation, testing, improvement and optimization. Form completion
rate improvements of 10 percent are common. Larger increases
are possible. (In fact, if your response form contains even
a single basic mistake, it may be possible to double the
number of leads you're generating from your website.)
contact us if you'd like to increase the number of leads
you generate from your website.
There are no “silver bullets” that can
guarantee you a number one ranking on Google. (If
there were, your competitors would use them to remove you
from the number one spot.) There are, however, proven strategies,
tactics and techniques that enable you to improve your position
and can lead to a number one or two ranking. They
are particularly powerful when combined with a strong marketing
strategy and a thorough understanding of your prospects search
We focus our SEO efforts on the strategies,
tactics and techniques that generate traffic from the prospects
who are most likely to buy your technology. We can also help
you convert the traffic into leads by providing: effective
website design, optimized response forms and downloadable
Flying Penguin can help you generate a
higher return on your trade show investment. We provide:
trade show booth design, collateral material, banner ads,
print ads for show directories and direct response programs
for pre-registered attendees: snail mail and email.
Most interactive agencies can create a
website, but how many can say that the objective of virtually
every website they've ever created was to sell more software?
How many can prove that the website they took live a month
ago is generating more sales leads than a technology marketer's
previous site? How many make recommendations - after your
site is online - for improvements that can increase your
sales and improve your ROI?
Flying Penguin does all that and more.
If your interactive agency doesn't ask
you if you'd like your website integrated with your CRM –
and integration with salesforce.com is usually relatively
inexpensive and can be implemented quickly – do they really
know how to create a website that will help you generate
more leads, sell more software and maximize your ROI?
Ask us about website/CRM integration today.
There are numerous benefits including: improved cooperation
between marketing and sales, faster lead follow up, increased
ability to score leads and improved ability to measure ROI
on specific marketing programs.
Technical buyers love them. We write excellent
ones. Please let us know if you'd like a quote.