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Do your prospects have these characteristics?

They're skeptical about marketing claims because they know technology vendors who overpromise and under deliver. They're even more skeptical about new technology vendors they haven't worked with before. They remember what happened to technology buyers who leapt into the market early and purchased Beta VCRs.  

Are you facing these challenges?

Would you like to build your brand? Do you need to communicate with gate keepers, influencers and decision makers? Does your sales team need high quality leads? Do you want to generate a positive return on every dollar you invest in marketing?

Flying Penguin can help.

Flying Penguin is a technology marketing communications agency located just outside Toronto. We offer all the advertising, interactive and marketing communication services you need to build your technology brand, generate more leads and grow revenue.

DETAILED LIST OF SERVICES

ACTIVE CONVERSION AND OTHER DEMAND GENERATION SOFTWARE

Active ConversionFlying Penguin is an authorized reseller of Active Conversion: the integrated marketing automation platform which helps technology marketers produce a continuous flow of high quality sales leads.

If you're considering - or using - other brands of demand generation software we can help you with: needs analysis, systems comparison, strategy development, implementation, CRM integration and execution of your lead generation program.

TECHNOLOGY ADVERTISING

Flying Penguin creates advertising that builds technology brands and increases market share. Our banner ads have sold over $1,000,000 of hardware for Hewlett Packard. We've created successful print ads for one of the fastest growing software companies in Canada. An integrated advertising campaign - online and offline – helped our client increase market share 150%.

Please ask us how our technology advertising agency can help you.

TECHNOLOGY BRANDING

People buy technology from companies they can depend on. Flying Penguin can help you become better known and better respected by your target audience. We can also help you “close the loop” so you can turn your increased brand recognition into more sales leads and higher revenue.

We've helped numerous technology companies create and execute integrated campaigns across multiple media.   Each campaign built the brand and increased sales.   We've also created consistently branded marketing communications – in multiple media – that effectively generated sales leads for Hewlett Packard.

BROCHURES

No matter how sophisticated internet marketing becomes, sooner or later, most prospects want to see a brochure.   Done properly, brochures can shorten your sales cycle.   We take advantage of the latest technology – PDFs and digital printing – to minimize your costs and maximize the value you receive.

CASE STUDIES

Prospects want to know how other people profit from your technology, but they will refuse to read about every piece of functionality.

Flying Penguin creates case studies that work: designed and written to draw highly involved prospects – the kind most likely to buy – into the story and keep them reading through to the end, while at the same time communicating the most important selling points to less involved prospects who may just glance at your case study. We know how to communicate your functional “sizzle” instead of your technical “steak.” We write copy that sells and integrate the design with your other branding efforts. (If you've ever worked with an advertising, marketing communications or interactive agency that finds technology “boring” or “less glamorous” than their other clients, you'll love working with Flying Penguin.)

“CLOSED LOOP” LEAD GENERATION

Flying Penguin offers a complete range of marketing communication services, but many of our clients find that they receive the best value when we work together to close the loop: developing a solid and creative branding foundation; ensuring consistent messaging and design in every piece of marketing communication; focused advertising that builds your brand and generates relevant web traffic; an attractive and well written website that quickly and effectively gives prospects the information they're looking for; Search Engine Optimization; constantly refining the Pay Per Click campaign to maximize relevant web traffic while minimizing costs; deploying and utilizing free tools like Google Analytics – or other inexpensive web analytics/lead generation/demand generation software – to measure online behavior; testing and optimizing landing pages & response forms to maximize your web site conversation rates; creating downloadable premiums to generate more sales leads and add more email addresses to your database; creating effective collateral material to help shorten your sales cycle; nurturing “lukewarm” prospects with email newsletters or other types of permission based email marketing; integrating your website and your email campaigns with your CRM; scoring leads to enable your sales team to focus their efforts on the prospects who are most likely to buy and using proven technology to calculate the ROI of every dollar invested in marketing.

COLLATERAL

Sooner or later the prospects that you attract online will want to see traditional marketing collateral. (Even if they ask you to email your brochure as a PDF.) Flying Penguin creates marketing collateral material that builds technology brands and helps you shorten your sales cycle.    

CORPORATE IDENTITY

Logos, slogans and color schemes are some of the most powerful and effective marketing communication tools ever invented.   Whether you rely on our agency to create a new logo and slogan - or simply update your existing “look and feel” - Flying Penguin will help you build a strong foundation for your brand.

DEMAND GENERATION

Demand generation is a hot buzz word right now, and a growing number of technology marketers are purchasing expensive demand generation software, but our agency has offered affordable demand generation solutions for over a decade.

DIRECT RESPONSE

You may throw out most junk mail, but creative, powerful, targeted direct response campaigns work. Over the last decade, we've used numerous direct response media to promote our technology direct response agency, achieving an ROI of over 1,000%. The results we've achieved for our clients are equally impressive. Flying Penguin has used online direct response vehicles to sell over$1,000,000 of hardware for Hewlett Packard. We've generated leads that turned into six and seven figure software sales. Our agency has generated leads in Canada and the United Sates, for technology marketers in Toronto, Colorado, St. Louis and Alabama. We've generated leads for seven figure enterprise applications and software sold in a box. We've generated leads from: accountants, animators, board members, CEOs, CFOs, CIOs, engineers, federal and local governments, Fortune 500 firms, independent software vendors, insurance executives, insurance inspectors, IT managers, midsize businesses, plant managers, retailers, stockbrokers, SOHO businesses, teachers and video game developers. We've achieved double digit response rates and ROIs over 300%. Flying Penguin has sent out over two million pieces of snail mail and an even higher number of emails.

Whether your database contains email addresses, snail mail addresses or a combination, whether you need to persuade gate keepers, influencers, decision makers or all three, whether you want to generate more sales from existing clients or are simply wondering if there are any direct response lists available that you can use to communicate with potential new customers, Flying Penguin can design and execute a targeted direct response campaign that generates leads, increases sales and delivers a positive return on your investment.

Please contact us if you have any questions, or would like a detailed proposal about how we can help you generate more sales leads.     

GOOGLE ANALYTICS AND OTHER MARKETING SOFTWARE

Google Analytics has its limitations, but it's free and can provide extremely valuable data. Our agency can install Google Analytics – and a number of other web analytics/lead generation/demand generation software applications - report the relevant data and recommend website improvements that will allow you to increase your sales and maximize your return on investment.

INTEGRATED MARKETING COMMUNICATIONS

We have statistical proof that strong technology brands generate more sales leads - at a lower cost per lead - than weak brands.   Flying Penguin can help you generate leads and build your brand at the same time, in dozens of different ways: using both Search Engine Optimization and a multimedia advertising campaign to maximize web traffic, designing an effective response form that is consistent with your brand identity, ensuring that you have an attractive and well designed brochure to send to prospects who request more information, etc.

By insisting upon consistent marketing communications material, you ensure that all of your efforts work together which maximizes the strength of your brand and your ROI. (Brand integration is particularly important for software marketers because prospects often assume that Independent Software Vendors who create sloppy marketing material probably write sloppy code.)

LANDING PAGES

Landing pages are the first thing prospects see after clicking your ad. Even relatively minor changes to your landing page can increase the percentage of visitors who purchase or request information. Many technology marketers, however, don't give landing pages the attention they deserve.

Our agency offers landing page: monitoring, testing, improvement and optimization.

 

LEAD GENERATION

Flying Penguin can help you generate sales leads and “ close the loop .”

NEW MEDIA

Technology marketers have a tendency to go to extremes when employing new media. Some go crazy: having every employee post comments on even the smallest, most obscure, only tangentially relevant blogs; adding interactivity to their software – even though the functionality isn't useful - simply so they can claim that they have “Web 2.0 features” or promoting themselves in World of Warcraft when their target market is a tiny niche who are unlikely to ever join the WoW community.

Other technology marketers more or less ignore the possibilities: posting to their blog twice a year, never checking Technorati to see who is talking about them and never participating in forums that are highly relevant to their target customer.

It is possible, however, to strategically - and cost effectively - utilize new media as part of your overall marketing communications program.   Flying Penguin can help you do it .

TECHNOLOGY PUBLIC RELATIONS

“Any publicity is good publicity,” is not true if you're a technology marketer. There are numerous examples, including the furor that erupted when Intel refused to recall defective processors and when Facebook launched its Beacon application.  

Flying Penguin can help you get the right type of publicity: the kind that strengthens your brand and increases sales.  

PAY PER CLICK CAMPAIGNS

Flying Penguin creates, monitors, tests and constantly improves pay per click campaigns for technology companies.  We can help you generate more leads while lowering your cost: per click, per lead and per sale.  We can also fully integrate your pay per click campaigns with your CRM system and your lead nurturing campaign.

POWERPOINT TEMPLATES

Virtually all our clients create their own PowerPoint presentations but relying on Flying Penguin to create your corporate template ensures that all your presentations - everywhere in the world – will be attractively designed, integrated with your branding efforts and consistent with all of your other marketing communication.

RESPONSE FORMS

Your response form is the last page prospects see before deciding whether or not to enter their name and email address. Even tiny improvements can generate big results. (Conversely, even minor mistakes can slash the effectiveness of your entire lead generation program.)

When we visit the websites of technology firms in the Toronto area, we're surprised by how often we see basic mistakes in response form content and design. (Silicon Valley firms also make the same mistakes, but not as frequently.) Obviously, many Canadian technology marketers aren't testing response form alternatives. (If they were, we wouldn't see so many mistakes.)

Flying Penguin provides response form: creation, testing, improvement and optimization. Form completion rate improvements of 10 percent are common. Larger increases are possible. (In fact, if your response form contains even a single basic mistake, it may be possible to double the number of leads you're generating from your website.)

Please contact us if you'd like to increase the number of leads you generate from your website.

SEARCH ENGINE OPTIMIZATION

There are no “silver bullets” that can guarantee you a number one ranking on Google.   (If there were, your competitors would use them to remove you from the number one spot.) There are, however, proven strategies, tactics and techniques that enable you to improve your position and can lead to a number one or two ranking.   They are particularly powerful when combined with a strong marketing strategy and a thorough understanding of your prospects search habits.

We focus our SEO efforts on the strategies, tactics and techniques that generate traffic from the prospects who are most likely to buy your technology. We can also help you convert the traffic into leads by providing: effective website design, optimized response forms and downloadable premiums.

TRADE SHOWS

Flying Penguin can help you generate a higher return on your trade show investment. We provide: trade show booth design, collateral material, banner ads, print ads for show directories and direct response programs for pre-registered attendees: snail mail and email.  

WEBSITES

Most interactive agencies can create a website, but how many can say that the objective of virtually every website they've ever created was to sell more software? How many can prove that the website they took live a month ago is generating more sales leads than a technology marketer's previous site? How many make recommendations - after your site is online - for improvements that can increase your sales and improve your ROI?

Flying Penguin does all that and more.

WEBSITE/CRM INTEGRATION

If your interactive agency doesn't ask you if you'd like your website integrated with your CRM – and integration with salesforce.com is usually relatively inexpensive and can be implemented quickly – do they really know how to create a website that will help you generate more leads, sell more software and maximize your ROI?

Ask us about website/CRM integration today. There are numerous benefits including: improved cooperation between marketing and sales, faster lead follow up, increased ability to score leads and improved ability to measure ROI on specific marketing programs.

TECHNOLOGY WHITE PAPERS

Technical buyers love them. We write excellent ones. Please let us know if you'd like a quote.